On poetic openings: Katie Keys

‘My preference for poetry is to find the fewest words to say the biggest thing. To carve it down until you’ve got something that evokes a much bigger world and opens it up rather than closes it,’ says poet, Katie Keys. True to her preference, Keys’ poems are tiny (less than 140 characters). She harnesses the new media galaxy by publishing a poem daily via the Twitter handle @tinylittlepoems. New media is to poetry as it is to long form: a medium that has both disrupted traditional channels and provided new ones. ‘I’m a big advocate of Twitter in particular as an amazing creative catalyst for poetry,’ says Keys. Twitter's brevity promotes the clarity and distillation of language she likes to read in poetry. But another big part of Twitter’s appeal is that it often reaches people who might not buy a poetry book.

If you want to be a writer, find an opening in your schedule to write. Thanks to Rupert Ganzer (loop_oh) for use of this image Open lock box at the Senckenberg Museum in Frankfurt am Main / Germany under Creative Commons.
If you want to be a writer, find an opening in your schedule to write. Thanks to Rupert Ganzer (loop_oh) for use of this image Open lock box at the Senckenberg Museum in Frankfurt am Main / Germany under Creative Commons.

‘Poetry is still (unfortunately) fighting off the bias of being an elite impenetrable art form. The general populace is still recovering from poetry as an idea of something you learn by rote, that is not enjoyable, not for them and not accessible,’ she says. Twitter provides a mechanism for Keys to talk to others about poetry. ‘I spoke to a guy recently who said, “I’m still struggling with it, but you’ve made me think about poetry as something that doesn’t rhyme,” Well great! I’m excited by that,’ she says.

The conversational aspect of Twitter has also helped Keys with her professional development. ‘You get automatic feedback on what’s working and what isn’t. I very rarely get direct critique – but I can see from the number of retweets or favourites which ones are stronger. Over four years that’s helped me hone and develop,’ she says. In addition, publishing poetry via Twitter has lead to Keys’ participation in conferences and events where she works as a poet in residence. At a recent event in Alice Springs she busted out 170 tweets in four days! (And next week she’ll be poet in residence at Melbourne’s Art Centre).

Over time Keys has adjusted not only to Twitter’s size limitations but also to the discipline of publishing daily. ‘I’m a compulsive editor. I had to let go of that in order just to push it out, to be writing everyday and to meet my own deadlines,’ she says. She writes most of her tiny little poems in long hand first – scribbling, crossing out and editing. Like all of us, she has good days and bad.

‘[Before I was a writer] I spent a lot of time and energy getting upset at myself for not doing what I know I love to do: I neglected my writing,’ says Keys. Ahead of starting @tinylittlepoems Keys often told herself she was too busy to write. (Yet she noticed increased productivity when she set her own arbitrary deadlines – such as that for NaNoWriMo!) One day she stopped making excuses and set herself the task of writing and publishing a poem to Twitter every day. This was clearly a turning point in her writing career and something she encourages for all writers.

‘Write every day. It doesn’t matter if it’s good – it’s just about getting it down and working out whether it’s good later. It’s taken a long time for me to feel comfortable with this; but [thanks to writing everyday] I can now happily call myself a writer.’

From July 27 to August 2 Katie Keys will be the poet in residence at Arts Centre Melbourne, she’ll be sending tiny little poems via Twitter as well as the Arts Centre’s LED signage.

Social limits

A challenge to being an aspiring writer in the new media galaxy is in building a platform. These three words refer to being active in social media rather than writing well, generating good ideas, being approachable or reliable. As much as I love the tweets and enjoy Facebook, the words build a platform always evoke swirls of frustration in me. They rest on the notion that a writer active on social media will soon yield a huge virtual platform. A place from which to spruik their message to hordes of eager readers/buyers. Mmmm.

I’ve thought this notion dubious for some time. Not only do I have a sense that social media platforms are becoming saturated, but also I have pondered the limits of social media as a ‘platform’ for emerging writers. Many say it’s an asset to establishing a writing career but I’m not yet convinced. Two weeks ago, in a post about my fundraiser I demonstrated the limits I found (and these were despite assistance from influential Tweeters). My old boss, Tim O’Neill, Joint Managing Director of digital agency Reactive and AIMIA National President was an early adopter to Twitter. When he recently noted its limitations he had me listening.

Reckon we can all fit up there and still be heard on the information superhighway? I'm not so sure. Thanks to caribb for use of this image 12 Birds under Creative Commons.
Reckon we can all fit up there and still be heard on the information superhighway? I'm not so sure. Thanks to caribb for use of this image 12 Birds under Creative Commons.

‘In the earlier days (maybe two years ago when everyone was new to Twitter) everyone was out to find new followers. Everyone would follow people quite easily,’ O’Neill says. Back then a person could be strategic about generating followers. They could devise logical strategies to draw them in. ‘It would be quite achievable to get ten or twenty or thirty followers in a day just because people would sign up quickly,’ says O’Neill. But now? Not so much. These days most people think they have enough followees in their feed.

‘I’m personally really reluctant to follow anyone,’ says O’Neill, describing himself as somewhat mercenary. ‘It’s nothing personal. If I see lots of tweets from someone that are not relevant to me, then I’ll just unfollow – so that my tweet stream is interesting to me all the time,’ he says. Most of O’Neill’s 1,800+ followers were obtained in his first year on Twitter, the rest have just dripped in, on by one. It used to be different.

‘The classic way to manufacture more followers is to get someone who’s really popular on Twitter to retweet (or to mention you),’ says O’Neill. In the early days this would yield followers who presumed that you had something in common with the retweeter. (The hashtag #FF ‘Follow Friday’ is a part of this culture). ‘You’d get 100 followers straight away but now you don’t. You get maybe two or three,’ says O’Neill.

‘Part of [this challenge] is how Twitter handles retweets now,’ he explains. ‘Before Twitter had its inbuilt retweet function you used to have to do an RT (a manual retweet) and a manual retweet has a higher visibility of the person who’s retweeting,’ he explains. This would alert potential followers that the retweetee had the same interests as the retweeter. O’Neill notes that the more-recent inbuilt retweet function maligns the name of the retweeter to tiny font, and renders their endorsement far less influential.

If you want to draw attention to someone’s Twitter presence you would be better to include their @ handle in the body of the tweet, says O’Neill. More than that, tell the reader what’s in it for them. ‘It needs to be a simple and clear message and be obvious what it’s for or what it will do,’ he says.

I’ve interviewed a few publishers over the past year, and while they are all adamant that good writing is central to getting published, they also admit that a social media ‘platform’ can help. From an independent publisher’s perspective a bigger platform can simply save them time (in the same way that a flawless manuscript can). The more you can contribute from a marketing (and editing) perspective, the more attractive you are to them. A larger publisher stated clearly that many writers don’t get involved in social media. However she noted that the authors who do make an effort via social media can be more successful in getting reviews and attention.

So I suppose we all have to persist.

Mini-magazines and long form distribution

There’s a session at the NonfictioNow conference that couldn’t be more appropriate for this blog: ‘Longform Nonfiction and Online Distribution’. Four emerging practitioners of the non-fiction form will, ‘explore the role that reading and writing online have [in influencing their] work, while engaging in a form of cultural activism, in which writers are found fighting for more space for longer works of nonfiction,’ (from the precis). As the words ‘activism’ and ‘fighting’ imply, there is a certain chutzpah involved in pursuing long form these days. Aggregate sites like longform.org and longreads.com as well as initiatives such as Kindle Singles, The Atavist and Byliner have provided new US-based venues for writers. The presence of these and other digital-first publishing initiatives (like Editia in Australia) have given me cause for celebration. But, as writer Elmo Keep reminds me, things aren't ideal in the Australian context.

empty-pipe
empty-pipe

‘In terms of traditional mastheads where there’s a focus on extremely high-quality long form investigative-based journalism, we don’t really have many places to choose from in Australia. We’ve got a really rich and very alive literary journal tradition here. But that’s different to magazines. There are very few options to Australian non-fiction writers who want to write long, get published and get paid,’ Keep says.

Writers like Keep have successfully pursued overseas markets to publish their long form work. But pitching to overseas publications – such as those in the US – can be restrictive for Australians. ‘Unless it’s an exceptional Australian story that resonates universally [those stories getting published are] probably going to be something that appeals to American audiences,’ says Keep.

The US market is particularly strong (compared to Australia which can boast just a handful of print publications that publish long form work). ‘We do have places where our stories go but they’re niche places. We have nothing like a national magazine with the reach of The New Yorker for example,’ Keep says.

Keep values the opportunities overseas publications can give to Australian writers, but she is concerned about a trickle-down effect. There could be ‘a poverty of people writing Australian stories.’ The session at NonfictioNOW will consider the climate for publishing long form non-fiction in Australia. ‘We’ll be talking about that, about why our magazine culture is what it is or isn’t, and about how you can get your work out,’ says Keep.

These days, finding a publisher is just one challenge to establishing a career for new and emerging writers of long form non-fiction (this Venues and Resources page can be helpful). Another is in facing the call to ‘build’ an online ‘brand’ or ‘platform’ from which to promote our work (and/or determine how necessary this really is). To my mind, Keep has built her writerly brand relatively well. She has a strong online presence and over 3,000 Twitter followers.

Keep says acquiring this presence was organic. She’s a self-described nerd who has been online since 1995 (when the Internet was mostly about community). She was there, ‘before brands invaded the space. Before the idea of a personal brand was even a thing that someone would say.’

‘I just wanted to be someone on Twitter who you would want to follow because that person was always sharing things that were interesting or funny or hilarious... Just being like a miniature magazine,’ she says.

Having an online presence never hurts says Keep. ‘It can lead to great opportunities and it can lead to meeting great people.’ It’s useful for research, interviewing and being part of a community. But she warns that, ‘there can be a little bit of snake oil that goes around. The only thing that’s ever going to be good is [good writing. The writer’s ‘brand’] is always going to be auxiliary to everything else that goes into publicising a book. It’s not a replacement for being interviewed on Radio National or getting reviewed in The Australian,’ she says.

Using these platforms successfully is, ‘about catching a really wild tide on the Internet – which you can’t create. If you’re pouring all your time into that and not pouring that time into doing meaningful work then it’s completely self defeating.’

Elmo Keep will be presenting in the session Longform Nonfiction and Online Distribution with John Proctor, Ronnie Scott, Sam Twyford-Moore and Steve Grimwade on Friday 23 November at 3.00pm.

Visit the NonfictioNow website for more detail.

Tweet like it’s 1999

Writers’ lore states that though writing for publication is a challenge, the bigger challenge is in promoting your published work: getting sales and readers. Without the support or contacts of a big publishing house, promoting your work as a self-published writer surely has to be harder. I imagine self-published writers as lone hitchhikers, holding their thumbs up along the shoulder of the information superhighway, trying to get noticed.

They say that social networks of the digital kind are crucial to getting picked up. Yet apart from ‘Don’t spam,’ solid tips on promoting your work this way are absent.

I confess that Twitter – and how to approach it – puzzled me for quite a while. But I think I get it now: Twitter is just one big party. Thus, when promoting your work on twitter, party etiquette applies.

 

1. Don’t stay in your clique or be anti-social

The day I published my article I sent out a tweet with a link:

My long form essay about my experience in Japan is now available to download on Amazon http://www.amazon.com/dp/B007F8M7Y2

Are you still awake?! Apart from its dearth of worthwhile prose this tweet failed because it was addressed only to friends who knew what, ‘my experience in Japan’ actually meant. I didn’t specify the topic of the essay. Had anyone retweeted it (they didn’t) it would have been meaningless to others. It was the same as going to a party and only hanging out with people I knew.

Tweets promoting your work must be able to be understood and accessible by complete strangers.

 

2. Be charming and interesting

A few days later I tweeted again:

'After Shock', Experiencing the 2011 Japanese earthquake http://www.amazon.com/dp/B007F8M7Y2  #longreads

This at least referred to the topic of my essay - but the writing is still dull as! I had over 6,000 words which I’d laboured over. Yet all I did was tweet the title (a title which I now regret). A pull-quote from the article may have piqued more curiosity. I did better with this one but it’s still lame:

One week until the anniversary of the disaster in Japan. I remember the experience in my essay, 'After Shock' http://www.amazon.com/dp/B007F8M7Y2  Please RT

Hah! ‘Please RT’ (retweet) I’m not surprised that only four friends did.

Tweets promoting your work are as important as your article’s opening line. Make those tweets take potential readers right into what you are writing about. Take it as seriously as your lead.

 

3. Be polite

After a few days I used hashtags and included @ handles of people and organisations that I thought would be interested in my topic. Here’s one I sent to the US Ambassador in Japan:

@AmbassadorRoos I was in Sendai 3/11. I thought you & your followers might be interested in my essay http://www.amazon.com/dp/B007F8M7Y2  よろしくおねがいあします 

[This last part in Japanese roughly translates a classic Japanese saying, ‘Please be good to me.’]

Had I been at a party, I’m not sure I would have walked up to Ambassador Roos and said ‘Oh Hai! Can you promote my essay? Thanks! Please be good to me!’ and then walked away. I would introduce myself. I would take the time to learn a bit about him. I might comment on things we had in common. And once I develop that rapport I would mention my essay and ask Ambassador Roos what suggestions he had on how I could promote it.

Before you send a tweet to a stranger make sure you’re approaching them the way you would in person. Don’t barrel right in. Start a dialogue.

 

4. Make introductions and join conversations

A part of the challenge of using Twitter is getting a sufficient number of followers who are interested in your work and will help you promote it. You can do this using Twitter search (http://search.twitter.com). Search for keywords relevant to your work or knowledge then:

  1. See what strangers are tweeting about and join their conversation.
  2. Find people who are asking questions and answer them (or refer them to another twitterer/writer/subject matter expert who can [including @ handles]).

This is a great way to meet interesting people whom you might never have met otherwise!

Introduce people who have something in common, and when you hear people talking about something you are interested in, join the conversation.

 

5. Avoid boors and don’t become one

It's one thing to follow sources for news, information and entertainment. But just like at a party, there are occasionally people who monopolise the conversation. I have a few people that I follow who follow me back. This reciprocal arrangement can be nice. But beware of being a followee among hundreds (or thousands).

Tweeps who follow hundreds of people are generally boors. They follow anyone (and everyone) only because they want to be followed . When someone with a huge number of followers follows me I seldom follow back. Most of the time they’re only interested in their agenda. They don’t read tweets – they just write them. (How could they read those hundreds of tweets each day?!).*

Conversely, be thoughtful about who and how you follow others. Don’t ask your followers to retweet then not return the favour. Don’t expect them to read your tweets while blissfully ignoring theirs.

Avoid bores and don’t become one: read tweets, respond to tweets - engage with your followers and those you follow.

So, remember to twitiquette as to etiquette.